EBW 2026 STARTS THIS WEEKEND

European Bridal Week 2026 Kicks Off this Weekend in Essen, Germany: Northern Europe’s Largest B2B Fashion Platform

This Saturday, European Bridal Week 2026 (EBW) opens its doors at Messe Essen, Germany, bringing together around 500 leading brands from Europe and beyond.

As Northern Europe’s largest B2B show for the bridal sector, EBW not only highlights bridal fashion but also showcases eveningwear, menswear, and children’s fashion, offering retailers, industry professionals, and visitors an exclusive preview of the 2027 collections and the latest trends shaping the international market.

EBW FASHION SHOWS – INNOVATION BROUGHT TO LIFE

This year, EBW introduces a new, immersive catwalk concept, placing the runway at the centre of the audience for a multi-directional experience. Guests will enjoy unprecedented proximity to the dresses, observing fabrics, lace, silhouettes, and movement in detail. Buyers gain a deeper understanding of the collections, while all attendees benefit from a more engaging and interactive show environment.

EBW Fashion Show Schedule

Saturday and Sunday | 11:30
Azuree Bridal, Diane Legrand Bridal, Limited by Bianco Evento, Maggie Sottero, Très Chic Bridal Wear

Saturday and Sunday | 14:00
Dama Couture, Ellebeline, Lilly, Rebecca Ingram, Sottero and Midgley

SPECIAL HIGHLIGHTS AT A GLANCE

Instagram Candy Bar
Join an interactive hub where buyers can capture content, network and charge their phones at the power stations while they can indulge. From colorful wine gums and licorice wheels to jars of pastel candies, it is a playful spot made for both enjoying and snapping that perfect Instagram moment.

Q&A Sessions
Join live speaker sessions on social media strategies, fashion trends, and styling tips from industry experts.

Maaike Baelde from our media friends from theperfectwedding.nl and theperfectwedding.de will be running Q&A sessions in English, offering not only newcomers but also anyone curious for fresh insights the chance to find out more about Instagram.
Instagram Candy Bar | Saturday & Sunday & Monday | 13:00

We are delighted to welcome Tanja Marfo, known as the influential voice behind @kurvenrausch, to European Bridal Week for a special Q&A session that celebrates inclusivity, confidence and real connection in bridal fashion.
Brautmode ohne Größenlimit – Wie wir Frauen wirklich abholen | Bridal Fashion Without Size Limits – How We Truly Connect with All Women.
This session is open to everyone working in bridal who wants to deepen their understanding of how to support and serve all brides – from plus-size clients to brides with disabilities or unique body experiences.
Instagram Candy Bar | Sunday | 10:00

The EBW Awards
Returning this year after two years, the EBW Awards celebrate creativity, craftsmanship, and leadership in the bridal and fashion sector. Retailers vote for their favourite brands, and the awards evening, taking place on Sunday, 28 March 2026 in the Grand Hall at Zeche Zollverein in Essen, Germany, offers a glamorous celebration of excellence, highlighting innovation and outstanding design in multiple categories.

“European Bridal Week 2026 is more than a trade show; it’s a platform where creativity, craftsmanship, and business converge on a global scale,” says Siegrid Hampsink, Event Director of European Bridal Week. “With our new runway format, attendees can experience each collection in full detail, while our exhibitors showcase the best of bridal and fashion design to an international audience. EBW 2026 promises to be a highlight of the international fashion calendar, offering interactive experiences, networking opportunities, and an unparalleled preview of the bridal, evening, menswear, and children’s collections for 2027.”

26-03-2026