EUROPEAN BRIDAL WEEK 2025: A CELEBRATION OF INNOVATION AND DESIGN

European Bridal Week hits new record with an international audience from no less than 54 countries

When European Bridal Week (29 - 31 March) closed its very glamorous doors in the halls of the Messe Essen complex, Germany, show organisers United Fairs had much to celebrate. The largest bridal industry trade event of the year, where almost 500 design-driven collections met with the event’s record number of retailers from no less than 54 countries, set new standards and saw huge enthusiasm among those involved. The atmosphere was charged with creativity and collaboration, showcasing the latest trends and innovations in the bridal fashion industry.

“Crafting Dreams Into Reality”
European Bridal Week 2025 was a resounding triumph, blending creativity, business, and community in a way that celebrates the bridal fashion industry's dynamism. The event not only showcased the latest collections but also fostered valuable connections and discussions around the future of bridal and fashion.

A Diverse Array of Brands
EBW 2025 featured almost 500 brands, each presenting unique collections that ranged from traditional elegance to contemporary styles. Following the theme “Crafting Dreams Into Reality”, the event served as a melting pot of ideas, allowing attendees to explore various design philosophies and trends. The presence of renowned names like Allure Bridals, Casablanca Bridal, Demetrios, Diane Legrand, Justin Alexander, Mascara, Madi Lane Bridal, Morilee, and the Rosa Clará Group, which unveiled its 2026 collections, underscored the event's significance in the bridal fashion calendar.

Live Fashion Shows and Networking Opportunities
The show included live Fashion Shows that captivated attendees with their stunning displays. Designers showcased their latest creations on the runway, providing inspiration and insights into the future of bridal wear. Additionally, networking opportunities were abundant, with “Meet & Greet” sessions that facilitated connections among industry professionals, fostering collaboration and innovation

What the Industry Says
Participants expressed overwhelming enthusiasm about the event's organisation and the quality of the presentations. Many noted the importance of European Bridal Week in driving innovation and setting industry standards. Attendee feedback included:

“This year’s European Bridal Week in Essen was an outstanding event for us. After winning the EBW Award as the Best Prom & Evening Wear Brand last year, we are particularly pleased that our new 2026 collection was received with great enthusiasm by our international customers this year once again. The steady foot fall of visitors to our stand exceeded our expectations and the huge visitor audience once again confirmed EBW as one of the leading platforms for bridal and evening wear in Europe. We are proud to be part of an event that fosters innovation and elevates the latest trends in the industry.”
Christian Köhlert, Owner and Managing Director of Christian Koehlert

“We are truly grateful for the top-notch organisation of the European Bridal Week. It was a fantastic opportunity to connect with our partners in Europe and showcase our new collection. The results exceeded our expectations, and we can't wait for the next edition!”
Adrian Latoszek, Owner of Dama Couture

“European Bridal Week was an over-all success for us this year. Again, we were able to see many familiar faces and customers old and new. Our new ‘Made in Germany’ collection has been making waves and retailers were very enthusiastic about this line, which of course makes us very happy! The feedback was incredibly positive, and once again, EBW has proven itself as an outstanding networking platform where we experienced many inspiring and valuable conversations. Huge thanks to the organisation of the European Bridal Week and to all visitors for this successful weekend. We will be back again next year!”
Esther und Rebekka Hofmann, Owner and Designer of Esther Hofmann Bridal

“European Bridal Week - for us as always a home game with guaranteed success!”
Irina Donner, Owner of Euro Mode Donner | Diane Legrand

“This is the second time that we are participating in European Bridal Week, and once again we made many important contacts and gained valuable inspiration. The warm atmosphere and the great interest in our accessories made this trade show appearance a huge success for us. We are looking forward even more to the next edition of EBW and our third participation.”
Markus Jachmann, Brandmanager of LLOYD Belts | LLOYD Arthur Schaper Vertriebsgesellschaft mbH

“We have been amazed at the organisation of the event and the fact that everything was set up and dismantled precisely on the spot. Everything was very transparent and clearly communicated. We look forward to working with the team of European Bridal Week again in the coming years.”
Anzhela Pavlenko, Owner of Lorange

The Future of Bridal Fashion

The success of European Bridal Week 2025 indicates a thriving future for the bridal fashion industry. As designers continue to push boundaries and explore new materials and techniques, events like EBW play a crucial role in shaping the market's direction. As we look forward to the next edition, the excitement and anticipation for what lies ahead in bridal fashion continue to grow.