EMBRACING THE ARTISTRY OF BRIDAL

European Bridal Week Launches New 2026 Campaign

European Bridal Week is proud to unveil its 2026 campaign, kicking off the new season with a focus on the artistry, creativity, and elegance of bridal and fashion. The campaign “Embracing The Artistry Of Bridal” highlights bridal fashion as enchanting, epic, and expressive, emphasising the emotional impact, storytelling, and craftsmanship that define the industry today. With the upcoming edition scheduled for 28 - 30 March 2026 at Messe Essen, Germany, EBW provides a platform where innovation meets tradition and artistry takes centre stage.

“Bridal fashion is a form of artistry that tells stories, evokes emotions, and inspires creativity,” says Siegrid Hampsink, Event Director of European Bridal Week. “Our 2026 campaign embraces that artistry, celebrating designers’ creativity and offering visitors an experience that reflects the elegance, innovation, and expressive energy of the bridal industry. It also sends a clear message: in bridal fashion, you can be different; you don’t have to fit into a single frame. Inclusion, individuality, and personal expression are part of the artistry we celebrate.”

EBW continues to distinguish itself as more than just a trade show. With around 500 leading and emerging brands across two halls, this B2B event is a strategically curated platform for meaningful connections, allowing designers, retailers, and industry professionals to engage, collaborate, and discover new business opportunities. The campaign reinforces EBW’s dedication to authenticity and insight, providing a window into the creativity, craft, and passion that shape contemporary bridal fashion.

“Our team knows the industry from the inside — from design to retail, from production to event management,” adds Siegrid Hampsink. “This campaign reflects that deep understanding of the industry, highlighting the artistry, emotion, and craftsmanship that make European Bridal Week unique. It also reminds everyone that bridal fashion can be inclusive, embracing difference, diversity, and individuality.”

The launch of the 2026 campaign marks the beginning of a series of initiatives leading up to the show, offering glimpses behind the scenes, previews of collections, and moments that bring the magic of bridal artistry to life. Visitors and industry professionals can look forward to a show experience that is visually captivating, creatively inspiring, and deeply connected to the spirit of the bridal industry.

EUROPEAN BRIDAL WEEK | 28 - 30 MARCH 2026 | MESSE ESSEN, GERMANY

https://europeanbridalweek.com

18-09-2025